Products And Endorsements

Hilton helped design a collection of purses for Japanese label Samantha Thavasa, and also a jewelry line for Amazon.com.
In 2004, Hilton was involved in the creation of a perfume line by Parlux Fragrances. Originally set to be a small release, high demand led to a wider release before December 2004. The launch was followed by a 47 percent increase in sales of Parlux products, predominantly due to sales of the Hilton-branded perfume. After the success of Hilton's perfume, Parlux Fragrances released several more perfumes with her name, including fragrances for men. Paris Hilton launched a new fragrance in October 2007, called Can Can. This is her fourth women's fragrance after Paris Hilton, Just Me, and Heiress. During the month of November 2008, Paris Hilton released her fifth fragrance for women called, Fairy Dust. In July 2009, her sixth fragrance for women Siren was launched.
In January 2007, Hilton released the DreamCatchers line of hair extensions in partnership with Hair Tech International. In early August 2007, Hilton signed a licensing agreement with Antebi for a signature footwear line, "Paris Hilton Footware", featuring stilettos, platforms, flats, wedges, and a sports collection, expected to reach stores in 2008. In mid August 2007, Hilton launched a line of tops, dresses, coats, and jeans at Kitson boutique in Los Angeles.
In 2005, Hilton lent her name to a chain of nightclubs owned by Fred Khalilian and known as Club Paris. This association ended in January 2007 after she had failed to attend several scheduled promotional appearances.
In December 2007, Hilton posed nude, covered in gold paint, to promote "Rich Prosecco", a canned version of an Italian sparkling wine. She also traveled to Germany to promote the drink, appearing in various print ads for the product.
In February 2010, Hilton participates in an advertising campaign for the launch of the Brazilian beer Devassa. As part of the campaign, Paris will also join the carnival of Rio de Janeiro in the cabin of the brewery